Success in business depends on many factors. In the bakery and confectionery sector, it’s crucial to focus not only on product variety and quality but

Promoting ready-made sandwiches in the competitive food market requires both creativity and a deep understanding of consumer preferences. Finding an effective promotional method is key

As awareness of the foods we consume continues to rise, consumers are increasingly opting for products that naturally supplement their daily diet. The healthy food

On February 16th, Fat Thursday will arrive. Traditionally, it falls on the last Thursday before Lent, marking the start of the wildest week of carnival,

Online Marketing for Bakeries and Confectioneries – 14 Things You Can’t OverlookHow can you independently manage marketing communication for a bakery or confectionery? How can

Credin Polska Sp. z o.o., as part of the ORKLA group, is committed to the sustainable development of its products, including sourcing raw materials for

A lower sugar content in our favorite treats can appeal not only to customers who are focused on health for medical reasons. It turns out

According to the PMR report “Food To Go Market in Poland 2022”, the market offering ready-to-go sandwiches is expected to grow by 6.9% annually until

August marks not only shorter days and cooler evenings but also the abundance of fruit-laden trees and shrubs in orchards. Plums, apples, pears, peaches, blackberries,

For years, the number of people who understand the principles of healthy eating and choose products that are good for their health and the environment

Traditional cakes such as iced babkas, mazurkas, poppy seed cakes, and cheesecakes are staples on the Easter table. It’s worth preparing for this time of

The pre-Christmas period in retail is an incredibly busy time. December is one of the best months for revenue, including in our industry. Poles spend

Instagram has become one of the most important marketing tools for any reputable bakery or patisserie brand. Its significance has grown year by year, and

The number of consumers who see health as a lifestyle is growing. Are you one of them? Do your customers appreciate health-promoting products? And do

The past few weeks have changed our view of the world and reshaped our value hierarchy. Still, meeting the basic needs of consumers remains the